Rocktown Bicycles is a shop dedicated to helping you make the most out of your time on the bike. We service all types of bicycles and are passionate about riding. Whether you are a first time rider, getting back into it after some time off, or a seasoned enthusiast, Chris, Kelly, Nate, & Scott are here to help!


Rocktown Bicycles offers quality service and great products from top-notch companies, like Specialized, SRAM, Shimano, and many others. Our customers benefit from experienced mechanics and knowledgeable staff.  We’re happy to service all types of bicycles and will gladly answer any of your bike related questions. 

Each Rocktown staff member is an accomplished cyclist in their own right.  If you are looking for a place to ride, stop-by the shop; we’d love to share our favorite roads and trails.  We promote local cycling initiatives like high school racing, cyclocross, road, mountain bike races, roller races, and group rides. We fully support the Shenandoah Valley Bicycle Coalition, the International Mountain Bicycling Association, the National Interscholastic Cycling Association, and USA Cycling.


Over twenty years ago Rocktown owner, Ken Bell, graduated from JMU and began working as a freelance designer. After a few years in Northern Virginia, he could no longer resist the Valley’s magnetic pull. Ken moved back to Harrisonburg and opened TradeshowDirect, which has grown steadily over the last 15 years.

In 2004, Ken partnered with his friend Jason Berry to launch Gripped Films. Together, the two produced their first award-wining documentary, Off Road To Athens, which followed 8 Olympic cycling hopefuls as they raced for selection all over the world. After producing two more documentaries about cycling, 24 Solo and Chasing Legends, Ken began to pursue his childhood dream of opening a bike shop.  With his oldest son riding for the US Mountain Bike national team, and having helped launch the Virginia High School Mountain Bike Team while also promoting mountain bike and cyclocross races, the time was right.

Contact Rocktown

Phone: 540-689-0070

50 South Mason St,
Harrisonburg, VA 22801

Email: We'd love your feedback. If you have questions or concerns, please feel free to email us at:

Social Media: Keep up with our Facebook and Instagram (@rocktownbicycles) pages for what's new and exciting, as well as upcoming rides and events.

Rocktown Hours:

Monday - Friday: 11am - 7pm
Saturday: 10am - 4pm
Sunday: Closed


Have a question or concern about your bicycle (or potential bicycle)?
Submit your message below, and we’ll reply as soon as possible!

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